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How to buy design: 02 Writing your design brief


For help in writing the project brief for designers.

Advice for clients


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How to buy design: 03 Agency selection guide


What are you actually looking for?

Advice for clients


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How to buy design: 04 Pitch guide


For use when preparing for a pitch with designers.

Advice for clients


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How to buy design: 05 Pitch brief


For use in briefing the designers on what you require from them at the pitch meeting.

Advice for clients


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How to buy design: 06 Pitch score sheet


For use when scoring the designers in the pitch.

Advice for clients


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How to buy design: 07 Pitch feedback


For use when giving feedback to unsuccessful designers.

Advice for clients


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How to buy design: 08 Asking for a proposal document


Asking for a proposal document.

Advice for clients


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How to buy design: 09 Proposal score sheet


For use in scoring a response to the brief.

Advice for clients


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Catherine Allison


Catherine provides bespoke presentation and communication skills training to help agencies win more business.

Areas of Expertise: Leadership, People


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Ralph Ardill


Ralph is an internationally recognised independent expert on brand transformation, culture change and experience design. He is also a respected writer and speaker with over 30 years experience in the creative industries on both client and agency side.

Areas of Expertise: Business strategy & processes, C-suite design foresight, Financial planning, People, Sales & Marketing


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