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Looking for a good book? Check-out these recommended reads

Featuring recommendations from the DBA’s CEO Deborah Dawton, DBA members and design industry friends, this book list has been compiled to signpost you to titles that have informed and inspired your peers. 

On the reading list:

How to Measure Anything: Finding the Value of ‘Intangibles’ in Business

By Douglas W. Hubbard | Recommended by Connor Upton, Accenture | Goodreads reviews 

 

Leading Design: How to Build a Successful Business by Design!

By Jan-Erik Baars | Recommended by Deborah Dawton, DBA | Goodreads reviews 

 

The Human Side of Innovation: The Power of People in Love with People

By Mauro PorciniGoodreads reviews

 

Design Leadership: Securing the Strategic Value of Design

By Raymond Turner | Recommended by Deborah Dawton, DBA | Goodreads reviews 

 

The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness

By Jonathan Haidt | Recommended by Mark Curtis, Accenture Song | Goodreads reviews 

 

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

By Safi Bahcall | Recommended by Richard Whitehall, Smart Design | Goodreads reviews 

 

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace

By Gordon MacKenzie | Recommended by Richard Whitehall, Smart Design | Goodreads reviews 

 

Design for Identity: How to Design Authentically for a Diverse World

By Jessica Bantom | Goodreads reviews 

 

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

By David C. Baker | Goodreads reviews 

 

The Four Conversations: A New Model for Selling Expertise

By Blair Enns | Goodreads reviews 

 

Designing for People

By Henry DreyfussGoodreads reviews

 

The Squiggle of Design

By Damien Newman | Recommended by Joe Perdew, Target | thedesignsquiggle.com/

To recommend a book for this collection email hannah@dba.org.uk

What's coming up?

All Flows Live | Milton Keynes, UK | 14-16 May

BEDA Design Forum | Design Museum Brussels | 15 May

Design in Innovation Summit | Liverpool, UK | 20 May

Clerkenwell Design Week | London, UK | 20-22 May

View the full calendar and access details