![](https://www.dba.org.uk/wp-content/uploads/2016/02/DEATrophy_210x118-e1678268342357.jpg)
Design Effectiveness Awards Grand Prix winner: GREAT
There can only be one winner of the coveted Design Effectiveness Grand Prix, and this year it was presented to HM Government and Radley Yeldar for the GREAT Britain Campaign which has delivered over £1billion direct return to the UK economy.