The repositioning of Vitalite
By Design Business Association
The dairy-free sector has hit the mainstream. 10% of the UK population are now avoiding dairy as part of a healthy lifestyle, or due to an intolerance. For Vitalite, a dairy-free spread, this was a huge opportunity for growth, but it needed to shake off its established identity as a sunflower spread, rather than a credible dairy alternative.
A larger slice of Pi
By Design Business Association
The 'Raspberry Pi Official Case' designed by Kinneir Dufort, proves how potent the addition of design to a technology product can be.
One Feeds Two: Rethinking the meaning of good food
By Design Business Association
We take a look at how, through developing a credible brand, a one-man-band became a global charity and delivered 3.7 million school meals to children in poverty.
Hagkaup: A case of halve the footprint, yet triple the sales
By Design Business Association
Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.
Kontrol: Commanding a change in attitude to design
By Design Business Association
Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.
Where do the women go?
By Adam Fennelow, Head of Services, Design Business Association
Confronting the gender imbalance of creative roles in design agencies, and how to address gender diversity.
The impact of Twenty/Twenty
By Design Business Association
Lynne Dobney and United Studio's Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they'd encourage you to get involved.
How to communicate your business ethos to differentiate yourselves from competitors
By Tim Duncan, Founder and Managing Director, TDC PR
Design companies are uniquely placed to react positively to this kind of shifting landscape, and have led the way in demonstrating a more thoughtful and alternative way of running their businesses, instilling their brand ethos with things like a renewed focus on people, wellbeing, the environment, education, humanitarian efforts, or community-based initiatives.
Ripping-up the rulebook: Recognising freelance costs in a different way
By Gary Baxter, Lightbox Consulting
As more designers are looking at the freelance route for a perceived better, more independent lifestyle with more money, agencies need to recognise freelance costs in a different way. It’s time to rip-up the rulebook relating to Gross Income and its use as the main denominator.
Working mothers: Giving women the support they need
By Sue Shaw, Co Founder, JourneyHR
Returning to work after having a baby can be a big adjustment for women. However, the disappointing stats around pay, promotions and confidence levels suggest there’s a long way to go in supporting women through this monumental phase in their lives.
