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How to use design and innovation to shape the future

With Kevin McCullagh, Founder of Plan.

‘There are decades in which nothing happens, and there are weeks when decades happen’, a quote attributed to Lenin, captures this epochal moment well. And how many times have we referred to Before CovidDuring Covid and After Covid in our conversations? 

As design and innovation leaders it is our job to give shape to a world After Covid. What changes will stand the test of time, what will be resigned to the During Covid passage of history and crucially, will the future happen to us, or can we shape our destiny?

From his survey of over 100 innovation leaders from a broad base of industry sectors – from Toyota to Airbus, from Unilever to GSK – Kevin McCullagh, Founder of Plan will reveal what these businesses have to say about their future competitive landscape and the implications changing consumer behaviour will have on their businesses. Building on his years of expertise in this space, Kevin will also offer his insights and predictions about the way that we’ll be working in the future, outlining a framework to help you identify some of the key changes and continuities in the innovation planning landscape, and helping you to plan how to survive and thrive in the After Corona era.

Join us live for this free one hour webinar from 13.00 on Friday 12 June when you’ll also have the opportunity to join the conversation and put your questions to Kevin.

Limited to 500 registrations, avoid disappointment and register here.

About Kevin McCullagh

kevin-mcKevin is the founder of Plan, a product strategy consultancy based in London. It helps companies navigate the early stages of product development. His clients include: Airbus, Deutsche Telecom, Carl Zeiss, Ford, HP, Hyundai, Lenovo, Microsoft, Samsung, Toyota, and Yamaha. 

He writes and speaks on mobility, tech and design; and has been published in: The Wall Street Journal, The Telegraph, FastCompany, Unherd, Icon, Blueprint and The Design Management Review.

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