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PARK Academy Design Leadership Programme
The DBA has partnered with PARK Academy to bring you three design leadership programmes across 2025 and 2026 that will accelerate your career, maximise your potential and increase your impact.
PARK is where design and business come together for better leadership, better business and a brighter future for all. Since 1998, they have been building and scaling design capabilities for organisations and people to create a better tomorrow.
First piloted at LEGO in 2013, PARK Academy is a world leader in design management and leadership training, offering a range of programmes, expert tutors and a dedicated learning platform. They have scaled the Academy for cross-company delivery with nine national design councils and have developed bespoke in-company programmes for clients including Bosch, Unilever and Haleon.
PARK Academy programmes are tailored for anyone responsible for leading or managing design in their organisation – but are particularly valuable to help individuals transition into senior management or leadership roles. Their content covers a wide variety of design management and leadership topics, relevant for all design disciplines from product and graphic design, to UX, UI and service design. The programmes are designed for working professionals, to fit alongside and immediately elevate their work.
Structure and format
Each programme’s modules will be delivered over a day and a half online via Microsoft Teams. During these sessions, you will receive a brief to complete ‘in- role’ assignments related to each of the modules.
Following the online sessions, you will be given 8 weeks to complete assignments with every participant receiving 1-1 coaching to support completion. You will be brought back together online as a group to present and discuss your assignments.
Once finished, you will receive a certificate of completion from PARK Academy and have access to all learning materials for 12 months after completion of the programme. You’ll also have the opportunity to extend your learning journey with additional 3-module programmes throughout 2025-2026.
Read the PARK brochure to find out more.
Mastering design orchestration, 12-13 June and 12 September 2025
This programme is designed to enhance your effectiveness and influence as a design manager:
Design process: ensure design has repeatable or adjustable design process that fits your business context.
Design quality: demystify and improve the management of design quality to ensure just right solutions.
Design teams: how to create high-performing design teams with a shared purpose.
Join the free webinar taster session for this programme on 11 April, 12:30-1:30pm BST. Register now.
Advancing design leadership, 20-21 November 2025 and 23 January 2026
This three modules in this programme showcase how design can advance and be more impactful:
Design storytelling: learn to leverage storytelling to excite, engage, entertain and influence stakeholders.
Design in customer experience: expand designs sphere of influence to improve your customer experiences.
Design for humanity: champion design for a better, brighter future.
Design leadership excellence, 5-6 March and 8 May 2026
This programme’s three modules, provides a comprehensive approach to refining your leadership skills:
Design leadership: deeply understand the why, what and how of the design leaders role.
Design strategy: define how design can deliver against organisation and end-user objectives.
Design value: know how to justify your business investments through a holistic design lens.
How to book
Download the PARK programme brochure to find out more.
Academy fee
Individual programme fee – £2200+vat
DBA Members receive a 25% discount – £1650+vat
Register your interest
Select the programme to register your interest:
Programme 1: Mastering design orchestration
Programme 2: Advancing design leadership
Programme 3: Design leadership excellence
Any questions?
Please reach out to info@park.bz with any questions or to arrange a call with the programme lead. Alternatively, attend one the information sessions which are listed in the what’s-on page on PARK’S website.