Now more than ever, agencies and organisations are understanding the value in developing varied income streams to build resilience and flexibility. Treating your intellectual assets as you would your store-cupboard and drawing on them inventively will help you add new revenue streams through what you already know, own, or have.

Join Erica Wolfe-Murray, Forbes.com recognised innovation/business growth expert, author and DBA Expert, at our member exclusive webinar, Own your IP: how to leverage your assets for commercial success. Erica will help you understand what intellectual property is, what assets you already own but may have overlooked, and the five key areas of opportunity to focus your business growth. Don’t miss this opportunity to make your existing assets work harder for you.

Join us live at 12.00pm-1.00pm on Thursday 7 May – DBA members login and register here.

About Erica Wolfe Murray

Most companies in the design sector sell their time, which means they continually feel like hamsters on a wheel. I work with companies, using a simple methodology, to help them understand how they can find new revenues, new business models, products and services by harnessing their intellectual assets and IP more effectively.

Having been both a creative head and financial director, I approach this process from both perspectives. And by really understanding, mapping and innovating with a company’s own intellectual assets (everything in their journey to here), it ensures their new offer/s are based firmly in their unique trajectory. No-one else offers this combination of informed innovation, creativity, inventive application of assets and IP to ensure commercial development and resilience.

I have also written a full-colour, easy-to-use book ‘Simple Tips, Smart Ideas: Build a Bigger Better Business’. With only 5-star reviews on Amazon, it has had extensive press coverage.