Predicting our business future has never been so difficult, with all of us facing challenges in short, medium and long-term planning. Without true visibility of the environment we now find ourselves working within, it can be hard to know which direction to head. In order to know how to move forward, we need to know: what is really happening out there?

With the advent of COVID-19 back in early March, John Gleason, Founder & President of a Better View Strategic Consulting, began surveying over 200 clients and agencies to understand the implications of the global impact on people, safety, emotions/stress and business. In this DBA webinar, John will draw on his extensive industry experience and research to share key themes, patterns and insights to help agency leaders navigate the challenges ahead.

He will explore:
– Key implications of COVID-19 measures on client plans, activities, tendencies, priorities, behaviours, and anticipated actions.
– What we learned from other economic recessions that should dictate our actions now.
– The impact of COVID-19 measures on your business as an agency and your relationships with clients.
– Recommendations to help you manage your business and relationships, retain your value, and regain your momentum as you navigate these circumstances.

The webinar will run for approximately an hour, however there will also be a dedicated Q&A session following John’s presentation where you can pose your questions directly to him and we will allow an extra half hour if the conversation is still flowing. You can send any questions you may already have around these issues in advance to bookings@dba.org.uk.

Join us live from 14.00 on Friday 24 April and register today.

About John Gleason

John Gleason is the founder and owner of A Better View strategic consulting. With over 20 years experience at Procter & Gamble helping to elevate design into the DNA of the organisation, and reinforced by his interactions with more than 50 branded, consumer-facing organisations (mostly large CPG companies), and more than 600 creative services agencies, A Better View strives to deliver 3 primary objectives – importantly with a client lens:
– To help creative enterprises become better businesses & better business partners;
– To help brands, organisations and corporations elevate design as a strategic business competence that helps drive business results;
– To enhance the intersection of client/agency relationships, helping both to work better, together.