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How it’s going now: insights and opportunities for brands and agencies in 2021 | Webinar with John Gleason
With economies across the world re-opening and strong trade being reported in the UK since lockdown lifting began, there’s lots to feel optimistic about as we move forward, a year after our working environments changed so dramatically with the onset of the pandemic. But as with all the sudden and large-scale shifts we’ve navigated over the past year, leading with our eyes open and looking to the horizon remains essential.
Join us on Thursday 29 April at 3pm BST for an hour with John Gleason, Founder & President of A Better View Strategic Consulting, as we dive into a ‘How it started vs How it’s going now’ review of our shared experiences and how we might use those insights to serve our teams, clients, collaborators and suppliers best through this period of recovery, and support the humans behind these brands and agencies.
Drawing on his extensive connections with business and agency leaders, and digging back into the economic and situational forecasts and predictions John shared with us in April 2020, we’ll be reviewing current and prior outlooks and reflecting on how the past year has evolved – and will continue to evolve – as we explore what is on the minds of business and agency leaders today.
Open to all and free to attend, sign up here and seize the new opportunities for growth and connection as we move forward together through this period of re-set and recovery.
About John Gleason
John Gleason is Founder of A Better View Strategic Consulting, which helps brands and client organisations elevate and leverage design as a strategic business competence. It helps agencies become more relevant, create better value, and become better businesses, and helps enhance client/agency relationships. John has advised more than 1,600 agencies and his clients have included 120+ corporate/ brand organisations. He is also a member of the DBA’s Expert Register.
Prior to launching A Better View in 2007, John enjoyed a 20+ year career at Procter & Gamble. Notably he was head of design, innovation, and production sourcing at Procter & Gamble, and responsible for all external agency relationships in these areas and was known for seeking mutual value, and advocating for agencies to improve client processes & actions.
John serves on a number of advisory boards for a wide range of companies, agencies, industry association groups, start-ups and not-for-profit organisations. John also teaches an experiential Design Thinking course in the MBA programme at the University of Notre Dame in the U.S.