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DBA Webinar | Official launch of the 2025 What Clients Think Report
Thursday 27 March | 4-5pm GMT | Online
At a time where trust and authenticity are more important than ever, client/agency relationships and the way design teams, clients and stakeholders work together are thrust into the spotlight. How can you ensure you’re getting the most from these relationships, avoiding common pitfalls and building solid foundations on which you’ll reap rewards for years to come?
Up to the Light’s ‘What Clients Think’ report in association with the DBA is the definitive annual snapshot into the complexity of client/agency relationships. It looks above the day-to-day concerns and into the shared pressures and challenges. The report covers the full cycle of the design team, client and stakeholder relationship from agency marketing to pitches, perceptions and client service. Wherever you sit, be that in-house or in-agency – this report is relevant for everyone.
Join author of the report, Director of Up to the Light and DBA Expert, Jonathan Kirk, in conversation with Adam Fennelow, Membership Director at the DBA, as they explore the report’s unparalleled insights directly from 680 clients – the highest in 11 years of the report.
They’ll dig behind the headlines and look at what the statistics mean for your business and team. Covering everything from AI readiness to new business door openers and what makes a partner over a good supplier. Jonathan and Adam will provide a better understanding of the current landscape; creativity, value for money, ability to add value, proactivity, effective listening and commercial awareness and what this means for your client/agency relationships.