So as budgets are released and projects begin to start up again, how do you now ensure you’re not left behind in those roles without any tangible work to get stuck into? 

In this live Q&A with three DBA Experts in the field of new business and sales, we’ll explore how you now make the tricky shift in mindset and action to embrace the role of salesperson and successfully navigate the final hurdles to closing new business deals.

We’ll be discussing:

• How you can reposition your conversations with prospects and what it takes to change the dynamic both in your mindset and in the interaction.
• What you can personally do to influence the outcome of your virtual or face to face meetings – how you act, your language and what you should be thinking about.
• Why you should embrace the role of salesperson with integrity, confidence and a fresh mindset, and what really is the difference between business development and sales?

Join us for an hour on Thursday 13 August at 1pm when these questions and many more will be answered and set yourself and your business up for the busy autumn we’re all craving.

Register here.

The DBA Expert panel

Catherine Allison
Master the Art

https://www.dba.org.uk/experts/catherine-allison/

Catherine firmly believes that the way we present ourselves in business can hugely influence people’s impressions of us as individuals and significantly alter perceptions of an agency overall. Improved personal skills – whether it’s presenting in pitches, effective decision-making, communicating with clients or greater presence and gravitas – can have a dramatic effect on an agency’s chances of winning business. It was on this belief that she founded Master the Art, a training consultancy that helps agencies win more business by providing relevant and engaging personal skills training.

As a trained actress, she has combined her knowledge of acting with her 20 years agency experience (in client services and business development roles) to develop and lead presentation and communication skills training sessions specifically for those working in an agency environment. She offers a range of affordable bite-size, half-day or full-day, group or individual sessions that are tailored to each agency’s needs.

Adam Graham
Gray Matters

https://www.dba.org.uk/experts/adam-graham/

Adam is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses, particularly marketing agencies, stand out and grow by building reputable brands.  He has honed his craft over the last fifteen years, having worked in new business consultancies and in-house for RAPP, Vizeum, Isobar as well as agency networks Omnicom and Dentsu Aegis. He is experienced in brand building, marketing and sales pipeline development, as well as running hundreds of successful multi-million-pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients.  This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed. 

Gray Matters is a strategic business development agency for agencies whose mission is to change the perception sales in our industry and help people learn to love it.  We mentor and empower agencies to attract and win new clients via several programmes that all follow a proven and tested methodology; from creating a compelling positioning, designing a new business strategy and offering a flexible ‘plug and play’ solution to help you execute your strategy. The programmes range from training to full consultancy, tailored for one-man bands to 100-man independent agencies.

Dan Sudron
The Future Factory

https://www.dba.org.uk/experts/dan-sudron/

Dan is the founder of The Future Factory, one of the UK’s leading lead generation and new business consultancies. 

The Future Factory specialises in helping creative agencies grow. They are one of the leaders in the industry, with a focus on lead generation, new business training and consultancy. Every year they help hundreds of agencies develop reliable new business pipelines. 

As well as undertaking the first stages of the new business process on behalf of many of their clients, they also build the skills and systems within agencies to make business development as efficient and effective as possible.