PARK is where design and business come together for better leadership, better business and a brighter future for all. Since 1998, they have been building and scaling design capabilities for organisations and people to create a better tomorrow.

This is the first PARK Academy Programme conducted in partnership with the DBA. First piloted at LEGO in 2013, PARK Academy is a world leader in design management and leadership training, offering a range of programmes, expert tutors and a dedicated learning platform. They have scaled the Academy for cross-company delivery with nine national design councils and have developed bespoke in-company programmes for clients including Bosch, Unilever and Haleon.

The Design Leadership Excellence programme combines 3 critical modules to help you sharpen and elevate your impact as a Design Leader: 

• Design Leadership Deeply understand the why, what and how of the Design Leaders role.
• Design Strategy Define how design can deliver against organisation and end-user objectives.
• Design Value Know how to justify your business investments through a holistic design lens.

Structure & Format

• All 3 modules will be delivered over a two-day period (19 and 20 November), in-person in Central London.
• During the training, you will receive a brief to complete ‘in-role’ assignments related to each of the modules.
• You will then be given 8 weeks to complete assignments and each participant will receive 1-1 coaching to support completion.
• Participants will meet again on the 14 January in Central London to present and discuss their assignment outcomes.
• You will receive a certificate of completion from PARK Academy and have access to all learning materials for 12 months after completion of the programme.
• You will have the opportunity to extend your learning journey with additional 3-module programmes in 2025.

Key Dates

How to book

Download the programme brochure to find out more. 

Academy Fee

• Design Leadership Excellence programme fee – £2200
• DBA Members receive a 25% discount – £1650

Register your interest and book now via the PARK website.