Two months ago John Gleason, Founder & President of A Better View Strategic Consulting, delivered an inspiring webinar exclusively for the DBA:  “Insights and perspective for agencies on regaining momentum and moving forward”. Drawing on his extensive industry experiences and deep connections to clients and agencies, John cut through the opacity of those first few weeks and shared:

• Crucial context regarding the economic implications – and outlooks – resulting from various COVID-19 health and safety measures.
• What we might learn from other economic recessions.
• Key implications on brands and clients; their plans, priorities, tendencies, behaviours, and anticipated actions.
• Recommendations on business and relationship management, retaining value, and regaining momentum.

Fast forward to the present day and we are 8 weeks smarter, more experienced, and intensely aware of things that we might do, could do, should do, and will do.  

In this context, we’ve asked John to come back and build upon his original talk, with an updated economic context and a number of examples of client and agency actions (or inaction) to inspire you to think differently about your clients, your proposition, and your own business. John will build upon his recommendations for brands and agencies, and illustrate how you might continue to build momentum for a healthy recovery from these extraordinary circumstances.

Join us live for this free webinar 13.00–14.30  on Friday 19 June when you’ll also have the opportunity to join the conversation and put your questions to John. Register here.

For DBA members, follow this link to login to view John’s original webinar (and his original presentation deck) which still offers sound context and advice to consider… as well as to provide a foundation for John’s upcoming webinar this Friday 19 June.

About John Gleason

John Gleason is the founder and owner of A Better View strategic consulting. With over 20 years experience at Procter & Gamble helping to elevate design into the DNA of the organisation, and reinforced by his interactions with more than 50 branded, consumer-facing organisations (mostly large CPG companies), and more than 600 creative services agencies, A Better View strives to deliver 3 primary objectives – importantly with a client lens: 
– To help creative enterprises become better businesses & better business partners; 
– To help brands, organisations and corporations elevate design as a strategic business competence that helps drive business results; 
– To enhance the intersection of client/agency relationships, helping both to work better, together.