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Taking the higher ground

Developing your approach to management issues in design
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You need to be more than just a designer. Clients buy your design skills, but they also buy the charismatic mind, not just the brilliant execution. Real brain skills - in finding things out, and in writing and speaking about them - need to supplement the skills of hand and eye.

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It's not just clients who will respect you for it - your own people, suppliers, regulators and the media will look to you for relevant, informed and surprising opinions. This workshop is all about helping you to think, express yourself and take the higher intellectual ground. We'll help you understand future trends, communicate your ideas, do good research, and be at the forefront of technology and innovation.

Speaker

James Woudhuysen


James Woudhuysen is Professor of Forecasting and Innovation at De Montfort University, Leicester. He helped install Britain's first computer-controlled car park in 1968, before graduating in physics. He was editor of Design magazine, 1979-82, and a co-founder of Blueprint. Director of research at the designers Fitch, 1986-91; associate director, the Henley Centre for Forecasting, 1991-5; head, worldwide market intelligence, Philips Consumer Electronics, 1995-7; director, product designers Seymour Powell, 1997-2001. His 320pp attack on outdated techniques in homes and offices, 'Why is construction so backward', was published by Wiley in 2004.

 

  Continuous Professional Development Value:
Workshop package: 80 points
One half day workshop: 10 points
For more information on CPD
click here.
     
Venue:
 

Headrooms - St John’s Path, Clerkenwell, EC1M 4DD.

 

Prices
 

Standard rates:
Half day workshops
DBA Members £199 + VAT (£238.80)
DBA Non-members £299 + VAT (£358.80)

Workshop package (all 10 workshops)
DBA members £1390 + VAT (£1668)
DBA Non-members £2390 + VAT (£2868)

Click here to view all 10 workshops

Traveller rates:
To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rate below. We will then contact you to verify your postcode.

To see if your office is located more than 60 miles please click here

Half day workshops - traveller rates
DBA Members £139 + VAT (£166.80)
DBA Non-members £239 + VAT (£286.80)

Workshop package (all 10 workshops) - traveller rates
DBA members £1090 + VAT (£1308)
DBA Non-members £2090 + VAT (£2508)

Click here to view all 10 workshops

 

Bookings:
 

To register an interest in booking this workshop please contact Georgina at bookings@dba.org.uk

All DBA events and workshops are subject to standard terms and conditions which can be read in full here

If you have any queries please contact Georgina at bookings@dba.org.uk or on 020 7251 9229


 
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Design Business Association - 35-39 Old Street - London EC1V 9HX
T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
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