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Home / Events

Design Effectiveness 365




Wednesday 21 May 2014 | London

1.00-6.00pm | #Effectiveness365

Book online here

At this interactive multi-session seminar, you'll hear from design agencies and design commissioners who live and breathe design effectiveness. You'll discover how they get the outstanding outcomes they strive for, as they demonstrate what it takes to produce an award-winning design effectiveness project.

You'll be able to pick and choose from the sessions and speakers that are most relevant to you, and take the chance to put your burning questions to our panel of experts, judges, clients and designers.



The Call for Entries for the Design Effectiveness Awards 2015
is now open. Download an
entry pack here


* *

We have an exemplary line-up of Gold and Grand Prix Design Effectiveness Award winning agency and client combinations, to tell you how they worked together to achieve these results. You'll leave with a better understanding of how to build a more effective design business, with more effective outcomes for your clients, by embedding effectiveness into your projects and your everyday design thinking.

You will also hear from judges and effectiveness experts on how to create a compelling case. Learn how to work with your client/agency to reap these dividends for your business, and find out why winning a Design Effectiveness Award is worth it.

For design-buying clients, this seminar will enable you to build the case for design effectiveness internally when talking to your board of directors and seniors. By showing the business results that design can achieve, you'll be able to protect and grow your budgets and get improved results for your business.

Sessions will run in parallel and you'll be able to select the most relevant for you.

  Room 1 Room 2


Branding: BEAR

Experts panel
14.20 Digital: Cruising for Excellence Online Service Design: Metrolink
15.30 Interiors: The Diageo Brand Store at 7HQ London Design for Society: Silent Killer
16.20 Visitor Attractions: Science Museum Fundraiser Desk Product Design: BT6500 Product Range

Packaging: Gressingham Duck

Experts panel

Timings may be subject to change.

Speakers in Room 1:



Kerry Bolt, Client Partner, B&B Studio and Emma Hines, Head of Marketing, BEAR will be speaking about their Grand Prix winning branding project BEAR.

14.20 Digital

Jackie Arnott-Raymond, Director of Client Services, Front Page Design and Michelle Russell, Head of Training UK & Ireland and Global Training, RCL Cruises will be speaking about their winning digital project Cruising for Excellence Online.

15.30 Interiors

Mick Nash, Managing Director Sedley Place, Barry Moore, Performance Director, Gather and Gather, and Diageo will be speaking about their winning interiors project Diageo Brand Store at 7HQ London.

16.20 Visitor Attractions

Jon Marshall, Design Director, Barber & Osgerby / M A P and Jason Holley, Director, Universaldesignstudio will be speaking about their winning events and visitor attractions project Science Museum Fundraising Desk.

17.10 Packaging

Jon White, Managing Director, Elmwood and Stephen Curzon, Director, Gressingham Foods will be speaking about their winning packaging project Gressingham Duck.

Speakers in Room 2:

13.30 Experts panel

14.20 Service Design

Sue Vanden, Director, Hemisphere Design and Transport for Greater Manchester will be speaking about their winning service design project Metrolink.

15.30 Design for society

Kevin MacKenzie, Managing Director, The Team and Nick Terry, Marketing and Communications Director, Gas Safety Reigster will be speaking about their winning Design for Society project: Silent Killer.

16.20 Product

Gus Desbarats, Chairman, Alloy will be speaking about their winning product BT6500 Project Range.

17.10 Experts panel

The Experts panel is made up of:


  • Stef Brown Marketing & Communications Consultant, On Pointe Marketing
  • Natalie Maher, Group Communications Director, Elmwood
  • Kate Blandford, Kate Blandford Consulting
  • Joel Bailey, Director of Service Design, Capita

Delegate feedback from previous event:

"Probably the single most inspiring DBA event I've attended to date." John Sutherland, bpds, Design Director

"A really useful kickstarter, packed with relevant stories and inspiring examples." Richard Gregory, Richard Gregory Design Company, Creative Director


"An insightful seminar on how to make my design business achieve great things." Nick Burgoyne, White Total Design, Director

"A barrage of effectiveness, splitting at the seams with useful insights and words of advice." Sam Hoey, Jason Bruges Studio, Head of Studio

"A brilliant insight into the increasingly important role that effectiveness is playing." Steven Wills, B&W Studio, Partner


Wednesday 21 May 2014




Prince Philip House - 3 Carlton House Terrace, London, SW1Y 5DG


DBA member - £95+vat

Non-member - £210+vat


Book online here

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

If you have any queries please contact Rachel at bookings@dba.org.uk or on 020 7251 9229.






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